It’s not enough to be online these days. You need to put your time to good use. That means monitoring your social media presence continuously.
For some business owners it’s tough to write a blog, tweet the latest updates on their company and product, and respond to followers on Facebook. Now they have to double check to be sure all their efforts are netting them a solid return on their investment (ROI).
The best way to know if you’re getting the biggest bang for your buck with your social media marketing campaign is to review and analyze the data. To help you do that, here are five social media monitoring tools that your small business needs.
Hootsuite. This is a standard for any company with a presence across multiple social media channels. It provides a web-based dashboard for you to monitor everything in one place. It allows you to schedules messages and tweets, track when your brand is mentioned, and collaborate with and assign tasks to team members.
Klout. This is clout only better. Klout calculates a score (0-100) based on your social media presence. There are over 400 variables involved. It lets you know who is influential in your industry, who has street cred, and who has the most trusted name, whether you’re Ellen DeGeneres or Mary Jones.
TweetReach. If you want to know who is reading and sharing your tweets, this is the tool for you. You search for a URL, Twitter name, phrase, or hashtag. TweetReach searches for the tweets that matter most to you.
SocialMention. Learn who is talking about you, your brand, company, marketing campaign, product line, or even your competitors. This tool gathers data from hundreds of social media services and gives you accurate, real-time updates.
HowSociable. Measure your brand’s online impact. With the HowSociable magnitude score, you see the level of activity surrounding your brand each week.
Regardless of the size of your business, social media monitoring tools provide you with the ability to marketing your product or service.
We can help you as well. We offer SEO services that will put your company on the map. For more information, contact us.