Did you know that your social media profiles can influence SEO impact – for better or worse? As an SEO company in Tampa, this is unfortunately a common misconception for some business owners. They believe that social media and SEO are two separate entities.
That isn’t the case. Your social media profiles could be hurting SEO and local SEO alike.
A simple way to understand SEO is that the whole Internet represents your business. Regardless of where the reference to your business is, the search engines pick up on those “signals” to increase and decrease your business accordingly. Plenty of good links and “references” affect your business positively. High-quality and updated content is also good.
Social media profiles send those signals as well. If your business doesn’t have a strong presence on social media, you could be missing out on an opportunity. Some social profiles may include inaccurate information, such as the address and phone number, which could confuse and thereby undermine local SEO. This is why making sure every local profile (think Google+ and Yelp) must have accurate information.
The moral of the story is that social media can benefit SEO. They all merge together for a balanced, healthy approach to SEO. And it doesn’t hurt having an avenue to showcase your business, engage your customers and target audience, and conquer content marketing.
Don’t take our word for it, though. Contact us to see how we can put SEO best practices to use for your business. You can experience what great SEO looks like for your business.