Concurrently, the mobile consumer is offered more efficient means for initiating contacts. For example, if a customer is running late for a reservation, can that fact be communicated through one’s mobile app Sure, a phone call would work as well, but what the customer wants is important. So, if he/she prefers to use your mobile app to communicate, make accommodations to do so. Your attention to detail in this matter will benefit your business.
When Data Turns Golden
Your own mobile app will quickly increase the amount of user data that can be “mined” for valuable insights.
Those with a newly-created app will want to analayze a bevy of response rates. For example, how often is the app used once it is downloaded? What are the response rates to online specials?
Even a cursory analysis of your customers’ behavior patterns will yield valuable insights. In turn, the information gathered can be used to further improve the app and the customer’s overall experience. With an app, a company can more effectively understand its mobile strategy. The potential exists to be more closely attuned to customer wants and desires than ever before.
Mobile apps can generate a veritable “treasure trove” of data. Properly mined, such data turns golden. Ignored, such data may as well not exist.
This new era of mobile-based communications offers exciting opportunities. For focused assistance with your mobile marketing needs, please contact us today.